[ ABOUT ]
Greetings! I am Betty Shonts. I live in Hendersonville, TN, which is 25 minutes northeast of downtown Nashville. I was born and raised in New Jersey in a little town not too far from Fort Dix. High taxes and cold weather drove us out; dad decided to pack us up and head south, so we moved to Tennessee in 1991. That was a culture shock! But today I consider myself proud to be a Tennessean.
I live with my wonderful husband, two children and three dogs (and two treefrogs and a small aquarium with a betta and some buddies). In my spare time I'm reading good books, growing vegetables, and catching frogs with the kids.
I've been a graphic designer for 20 years.
I have designed for corporate, retail, non-profit, and service industries on local, regional and national scales. Most of my years have been directly in the publishing industry, designing magazines from cover to cover.
I was the Art Director for S.W.A.T. Magazine for almost 10 years.
That's a long run. This was the second nationally-distributed magazine I designed from cover to cover. The entire staff worked from their own offices in different states, something quite rare for the industry. I designed all the layouts and covers, occasionally designed ads for clients, and designed other materials for the publication: ads, web banners, t-shirt designs, trade show booths, etc.
I was the Art Director for Concealed Carry Magazine for almost 5 years.
Another great run. This was the third magazine I designed from cover to cover. CCM is an 8x/year publication, distributed nationally, and has been in publication since 2003. I designed all the layouts and cover. I also designed marketing materials, web ads, DVD packages and special reports. Unfortunately, my time came to an end when the company corporatized and brought all their jobs in-house.
And I've been a production designer.
Day Communications in Nashville publishes Nashville, Rutherford, Williamson and Sumner Parent, The Baby Guide, The Private School Directory and The Family Manual. This is an extremely fast-paced, hectic work environment. I designed logos and a high volume of advertisements for clients every month, as well as flyers, billboards, banners and other promotional materials for the company. After eight years, I left to become full-time freelance so my husband and I could start a family.
My first magazine was short-lived.
DayCom Media in Nashville, TN published dig magazine. dig focused on music, fashion, sports, gear and other issues relevant to teens and young adults. It was distributed nationwide six times a year through the Journeys retail stores (owned by Genesco Corp.). As art director of dig, I created all the layouts for the magazine and directed photo shoots. Some clients I designed ads for were Dr. Martens, Artemis Records, Birkenstock and Immortal Records. dig was canceled after two years by Genesco in favor of their own print catalog.
Silk-screening, for a while.
TN Advertising and Printing Specialties was a silk screening business/factory which produced custom artwork on foam can coolers, mugs, frisbees and other three-dimensional, non-paper surfaces. I created artwork or manipulated clients’ art to be used on the product. Both direct transfer and heat transfer processes were used. I've used up to seven colors for a heat transfer. This company is no longer in business. •